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Reviving a Yoga Studio Amidst Pandemic: A $20K Victory in Just 3 Months?
The pandemic dealt a blow to Hot Yoga Dublin, forcing the studio to close its physical doors. Despite having a strong social media presence, their outdated website and absence of an online class structure posed a significant challenge.
With resilience and a determination to keep the yoga community alive, we shifted our focus.
We built a membership-driven platform, allowing the yoga spirit to continue virtually.
This strategic transition led to an impressive outcome – a $20K triumph within the first three months of operation.
The main goal of the rebranding was to give the studios a common denominator under the main brand, HYD Studio.
Yoga is all about flow, organic movements and community. Toning down the blues gives a feeling of calmness and relaxation.
myhotyoga dublin is the logo for the online, on-demand classes.
Adding the word “my” to hot yoga dublin gives a sense of belonging, highlighting the community feeling.
Peek at the evolution in Figma. For a deeper dive into the design choices, I’d be delighted to discuss them in an interview :)