Xenophon

Color explosion!

Being a screen-printing company, La Estampa carries a premise of “the fewer the colors, the better”. Their successes led them to a position where they finally needed to design a logo and branding identity.

The main goal was to highlight their screen-printing materials and create a logo that would be easy to replicate in different sizes, on varying surfaces of fabrics.

The solution was creating a wide palette of brand colors that can be used interchangeably with a simplistic logo depicting a silkscreen underneath a dripping can of paint.

Deliverables

  • Branding
  • Stationary
  • Business cards

Logo

Logo concept

=

Type

Colors!

Collateral

Bonus: the screen printing process

Screen-printing is messy but fun. You’ll need a basic kit and some skill to success.

First, you’ll have to prepare your artwork and printing it in black and white in acetate. It’s one acetate per color. You’ll need a silkscreen to transfer the image through exposing it to a bright light. Then, you’ll have to cover the screen with the color of your choice and apply pressure with a squeegee to print it. Last, run it through an oven and that’s it! Most important thing: practice, practice, practice! 

STEP 1
Print black & white artwork in acetate
STEP 2
Framed silkscreen to transfer the image exposing it to bright light
STEP 3
Cover the screen with the chosen color, apply pressure with a squeegee to print it
STEP 4
Run it through an oven and that's it!
Previous
Next

ACETATE WITH ARTWORK

ACETATE WITH ARTWORK

SILKSCREEN

SILKSCREEN

OVEN

OVEN

Micaela Giordano 2022
From Argentina,
Based in Washington, DC
From Argentina,
Based in Washington, DC
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