Hot Yoga Dublin + online studio
Revitalizing the spirit for a community oriented, family-owned business
HYD Studios comprises of 3 bespoke studios, run by sisters Jane and Jo-Ann Nolan.
Hot Yoga Dublin and Yoga Next Door are leadings yoga centers, and Pilates Dublin is their 3rd, focusing exclusively on Pilates classes.
During the lockdown, the studio had to close its doors, and we took advantage of the situation to rebrand the entire company’s image, to give a modern and fresh look.
The solution was a strategic rebrand—logo, messaging, social-distancing signage, main studio website redesign, and collateral—that not only celebrates their spirit as a family-owned business but as the foundation of the community they are part of.
Deliverables
- Brand identity
- Website redesign
- SOCIAL MEDIA IMAGERY
- Stationary
- Print & digital ADVERTISEMENTS
Before & after
Brand identity
ORIGINAL LOGOS
First drafts
Final logos
How I helped a pandemic-hit yoga studio earn $20k in their first 3 months?
After the pandemic hit, HYD was forced to close the studio’s doors and move online.
They already had a large social media presence, but an outdated website and no plan to impart classes online.
With the urge to keep the studio running, we focused on building a membership-based site for people to be able to keep enjoying yoga classes online.
Deliverables
- Website design
- Custom built course
- SOCIAL MEDIA IMAGERY
Homepage
Member's dashboard
Results
0
Site visitor's in it's first month
+
0
members in the first month
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0
generated revenue in 3 months
