Coto is one of the largest supermarket chains in Argentina with more than 120 branches throughout the country.
For almost 15 years it has been offering the digital shopping service, being one of the pioneers of ecommerce in the country, along with its main competitors; Jumbo and Disco, both from the Chilean company Cencosud.

Although most consumers continue to prefer face-to-face purchases, the arrival of the COVID-19 pandemic redirected the purchase flow towards the online model due to long confinements.